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The Balance Sheet Primer: Your Stock’s Financial X-Ray and Hidden Safety Net
Why the balance sheet, not the income or cash flow statement, reveals the truth about a company’s financial health and its ability to survive the next…
Nov 5
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George Atuan, CFA
5
1
1
What Companies Really Tell You in Their 10-Ks (If You Know Where to Look)
Because every great stock story starts with a 10-K—and ends with whoever actually read it.
Oct 22
•
George Atuan, CFA
7
2
2
What Is a Good Free Cash Flow Yield? A Simple Guide to Smarter Stock Picks
A clear, practical breakdown of free cash flow yield: what it is, how to judge if it’s “good,” and why it matters for avoiding traps and finding…
Oct 1
•
George Atuan, CFA
9
3
ROIC Explained: The Most Overlooked Metric That Drives Stock Returns
A practical guide to Return on Invested Capital: from GE’s mistakes to oil company case studies, and why ROIC vs WACC is the key to long-term…
Sep 3
6
1
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